This anti-smoking campaign was established in 2019 to help young people get an idea of how unhealthy smoking is and how much they are risking their lives just because they want to look cool.
since the late 1990s smoking among 11-15 year olds has been steadily falling after two decades of little change . It has been found that children are more likely to smoke if their parents smoke and parental attitude to smoking is also an important factor.
The younger you start smoking, the more damage there’ll be to your body as an adult.
Someone who starts smoking at 15 is 3 times more likely to die from cancer than someone who starts smoking in their mid 20s